The internet is one of mankind’s greatest inventions, and now our lives are almost completely reliant on it. For businesses, this has led to a war to get your company to appear first and in a positive way to anyone who googles the right set of words like “Best SEO software for small business”.
Any marketer or business owner will quickly learn about search engine optimization (SEO) if they didn’t know about it already. These search engines can work in your favor, but only if you’re able to provide reliable data and spend hours keeping your business relevant to them.
That’s not a fun way to spend your workday!
In this post, I’ll give you my top SEO tools to streamline that process and help you put your business on top where it belongs.
Search engines, primarily Google, do a lot of the heavy lifting on the internet to help people search for the information they need. Following and tracking the SEO for your company through the constant changes can be a real challenge.
SEO software lets you figure out how to increase your website’s online presence. By using the software correctly, you can get more hits on your site and improve your Google rankings to push out your competitors.
Essentially the software analyzes how people do their searches and helps you to optimize your own content to match. You can then generate well-detailed content, use proper backlinks, and bring relevant traffic to your website.
It also helps keep track of your website’s current performance, tells you which sections can be improved, and gives suggestions on how to better your site. It’s probably the easiest way to make your business a success online.
Picking the right SEO tool isn’t really about selecting a tool, but about deciding what exactly you and your company need.
Most SEO tools have the same basic features, so it’s better to check out what else they offer and see if it can benefit you.
I’d say the most common things businesses require are review management (sweep that random Karen rant under the rug), increased exposure (more customers is typically profitable), and finding the keywords you need to target (what people tend to search for).
Prices vary, but very few of the options available are going to be cheap. You wanna make sure what you choose is going to genuinely help you.
If you’re still stuck trying to find the tool that suits your company, then check out our following list to see if any of them feel right.
The following tools are definitely not the only ones out there, but they are the ones that I’ve found can benefit small businesses the most. I can guarantee that at least one of these will fit what you’re looking for!
Ahrefs is number one on this list for a reason. Their dashboard is incredibly efficient, allowing you to do anything from a deep keyword search to backlinks acquisitions.
Their main focus is aimed at content marketing, but you’ll still get any relevant data you need if you were going to take things in a different direction.
Another key reason that they are number one is their enormous database. It holds over 187 billion indexed pages and around 8 billion keywords. Comparing your website to competitors can be done with a click of a button with incredible accuracy.
Those are just the specialties of Ahrefs. You can still expect to see the traditional SEO tools here as well.
- Available to 170 countries
- Access to 8 billion keywords
- Keywords tab to see what your customers want
- Find successful content in your industry
- Fairly expensive, especially for a small business
SEMrush is one of the more popular SEO platforms and offers all the major tools you could ask for, like keyword research, competitor analysis, link building, rank tracking, and reporting. It has over 6 million users, which is just more proof of its effectiveness.
The unique features that may draw you to SEMRush are impressive. You can create a brand for your company, manage your team from the dashboard, and create marketing reports for niche information that may be important to you.
- Has a breakdown for computer searches vs. mobile searches
- Has a local SEO option to target nearby customers
- Efficient team management
- No way to manage keyword lists
3. Moz Local
The big draw for Moz Local is its ability to improve your business’ listing data significantly. It shows you how you can improve your listing locally to bring in more customers and is able to quickly audit to find the critical information you’ll need to improve those listings.
The biggest things it can do is show if you’re missing important directories, find duplicate listings that you can then get rid of, and give an overview of information so that checking for consistency is a breeze.
The ability to find and get rid of duplicate data can also be automated, so you don’t have to worry about it outside of an occasional check-in.
- Enhanced location management
- Activity feed for any social media posts you make
- Certain features can be automated
- Lacks a couple of features most SEO tools have
Keyword Finder is a bit more specific in what it’s capable of but still a very efficient and affordable SEO tool. It excels at keyword research and analyzing competitors so that you can adjust your marketing approach accordingly.
- Comparatively low price
- Easy to manage
- One of the more high tech keyword searching tools
- Besides keyword functions, the other features aren’t as advanced
Ubersuggest is another great low-budget option for a new or smaller business. You’ll have access to all the basic features you need to get your business improving fast.
Besides the lack of unique features, the main issue with Ubersuggest is that the creator was a marketer. He knew what he was doing and what to add, but the software isn’t quite on par with some other tools like Ahrefs.
- Low baseline price
- Easily follow trends and traffic volume
- Very friendly to beginners
- A latecomer compared to other tools
SpyFu is a bit complex for newbies, but mastering it will put your business up among some of the greats. It’s one of the most popular for a reason.
You can also consider Spyfu to be the ‘jack-of-all-trades’ of SEO tools. You can do just about anything other SEO tools may offer, but not as in-depth in some cases. Being able to download your competitor’s keyword lists is a huge plus, though.
- Large selection of keyword search and management tools
- Customizable reports and efficient advertising metrics
- Is able to track backlinks
- Great pricing
- Those new to SEO may have trouble with their ad metrics
7. Bright Local
Bright Local is a great option if you want to expand your reputation and marketing platform locally. It offers all of the usual options and is catered towards smaller local businesses.
Bright Local is ideal for individual customer interaction and allows you to really control how your business is portrayed on a smaller, more specific level. You can build your listings, reply to customer inquiries, and even have citations created for you.
- Allows easy interaction with customers
- Several of the functions can be automated
- Monitors keyword rankings at both a city and zip code level for extra focus on local customers
- Lacks certain features that most SEO tools may have
Serpstat is another all-in-one tool that is showing an impressive amount of growth. I wouldn’t be surprised to see it become a top tool within the next year or so.
They offer over 20 tools to their users ranging from finding topics ideas, scanning your own website for errors, and of course, finding the optimal keywords.
- A large number of tools to use
- It is growing and improving rapidly
- Settings are easy to manage
- Easy overview for beginners to understand
- Content doesn’t refresh to stay consistently high on the search menu
AgencyAnalytics is one of the most highly rated in the SEO industry, but it has a price to match. You’ll absolutely get your money’s worth if you choose to go with them; however, it may be better as a small business to find a cheaper option.
The best qualities that AgencyAnalytics has are the ability to easily send off reports to clients and the custom dashboards that you can create by just dragging and dropping what you want to view.
- It can be used for numerous languages
- Designed to be easily learned
- Great customer service
- Dashboards and charts are simple and convenient
- A bit pricey for businesses without the budget
- Lacking a few integrations that other products have
Each of these tools has a certain advantage or feature that might be specifically what your business needs; it’s just a matter of choosing the right fit.
Ahrefs seems to be the best when comparing price with features available. Their tutorials and tips will help even someone new to marketing get everything situated.
However, if you or your marketing team is willing to put in the effort to really learn a SEO tool then you may want to consider Spyfu. The learning curve is the only hurdle between you and one of the best and most versatile tools on the market.